Disney rebranding 20th Century Fox

After buying 20^th Century Fox last year for seventy-one billion dollars, Disney will remove “Fox” from the name of this film division, which will be rebranded as “20^th Century Studios” without the word “Fox” in its iconic logo, according to The Washington Post. Fox Searchlight, the prestige unit, will also be renamed “Searchlight Pictures,” while Twentieth Century Fox Television as well as Fox 21 Television Studios will retain “Fox” in their names for now. The maneuver comes as Disney’s attempt at distancing itself from Rupert Murdoch’s new Fox Corporation, which counts the Fox Broadcasting Network and Fox News among its assets.

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